Marketing Engineer • AI Automation Systems Builder

Available for product, automation, and AI systems work

I design intelligent workflows that turn creative chaos into scalable systems.

I build AI-driven marketing tools, story platforms, and operational systems for teams that need better execution, sharper coordination, and more leverage from small crews.

Let’s Work Together View GitHub

Dubai, UAE +971 557 138 926 Creative ops + AI systems + product workflow

Current Focus

Automation systems for marketing, storytelling, and creative production.

Built

18-agent marketing workflow orchestration

Shipped

AI storyboard platform with reference continuity

Background

8+ years creative operations and production delivery

Approach

Systems-first operator thinking with product execution

AI Systems

Workflow orchestration, story generation, and visual prompt pipelines.

Product Build

React, TypeScript, Vite, Supabase Edge Functions, and integration layers.

Operations

Lead generation, CRM automation, and execution process design.

Featured Work

Projects shaped around execution gaps, creative flow, and practical AI use.

Marketing Automation

Python • Multi-agent architecture • API orchestration

Marketing OS

An 18-agent autonomous marketing system designed for startup agencies that need research, planning, SEO, content, and campaign support to move with less manual coordination.

Built agent handoffs that simulate cross-functional marketing execution.
Designed around real agency bottlenecks: fragmented delivery, inconsistency, and limited team capacity.
Positioned as a scalable operating layer for lean growth teams.

Creative Product

React 18 • TypeScript • GPT-4o • FLUX.1 Kontext

FilmaFlow

AI-powered cinematic storyboarding platform for narrative structure, scene direction, character continuity, and visual prompt generation.

Combined storyboard flow, manuscript rewriting, act management, and character registry in one product.
Implemented reference continuity logic for more consistent character visuals across scenes.
Open project

Growth Systems

Lead automation • Nurture flows • CRM integration

Lead Generation System

Full-funnel lead workflow for digital agencies that need better qualification, nurture logic, and conversion handling.

Created outreach structure, landing flow, and email nurture automation.
Designed lead scoring and trigger-based follow-up for stronger prioritization.
Built around agency growth, coordination, and delivery challenges.

Community Platform

NestJS • React admin • Prisma • PostgreSQL

MomsOne

Community and activity marketplace for mothers, designed around trusted events, workshops, meetups, host operations, and admin oversight.

Packaged as a full MVP system with backend API, React admin dashboard, blueprints, and production-readiness artifacts.
Supports events, circles, bookings, coach and venue management, reporting, trust workflows, and moderation operations.
Open project

Agency SaaS

React 19 • TypeScript • Tailwind • Vite • Framer Motion

SLASH-CRM

Agency-focused CRM prototype built to manage the full client lifecycle, from pipeline and onboarding to revenue visibility, reporting, and offboarding.

Designed a polished front-end product experience for service businesses with dashboards, client workspaces, onboarding flows, and reporting screens.
Structured the product around operations, delivery, account health, and revenue visibility instead of a basic sales-only CRM model.
Open project

How I Build

I connect product thinking, creative direction, and technical implementation.

Workflow Design

I map messy real-world processes into clearer systems with useful handoffs, fewer bottlenecks, and more leverage.

AI Integration

I use GPT-driven generation, prompt orchestration, and visual AI pipelines where they create real operational value.

Frontend Experience

I build interfaces that make complicated logic feel usable, guided, and purposeful instead of technical for its own sake.

Operator Mindset

My creative production background helps me design for pressure, deadlines, multiple stakeholders, and actual team behavior.

Design Philosophy

Useful systems should feel clear, fast, and emotionally intentional.

My work sits between operations and experience design. I care about what a system does, but also how confidently a person can move through it when the pressure is real.

Experience

My path started in visual production and evolved into systems-building for modern teams.

2017 — Present

Creative AI Tech / Generative AI, Lead Creative Motion Designer, Cinematographer

Create Media Group • Motion Design, Automation & Visual Storytelling • Dubai, UAE

Led creative execution across commercials, branded content, and social video while coordinating stakeholders, maintaining delivery quality, and experimenting with AI-assisted production workflows.

2013 — 2017

Broadcast Motion Designer

FashionOne • Cebu, Philippines

Produced motion graphics and post-production work with international teams, building the coordination discipline and repeatable quality habits that now inform my automation work.

2012

Senior Concept Artist / Senior 3D Concept Artist

CallOut / University of San Jose-Recoletos • Cebu City, Philippines

Delivered branding, visual communication, concept, and 3D asset work using tools like ZBrush and Maya across client and academic projects.

Education & Learning

Bachelor of Science Information Technology

University of San Jose-Recoletos, Philippines. Supported by self-directed AI/ML systems development and an active GitHub portfolio with 20+ hands-on repositories.

Multi-agent systems Marketing automation Creative tooling System integration

Contact

If you need someone who can think like an operator and build like a product-minded engineer, let’s talk.

ferlan.racaza@gmail.com +971 557 138 926 GitHub